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Visar resultat 1 - 5 av 15 uppsatser som matchar ovanstående sökkriterier.

  1. 1. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Sara Fregert; [2023]
    Nyckelord :Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Sammanfattning : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. LÄS MER

  3. 2. Skapandet av ett legitimt scenframträdande

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Tess Rosa Linnea Bandstein; Sara Landorph Nielsen; [2023]
    Nyckelord :Organizational legitimacy; social sustainability; CEO-letter; strategic communication; Goffman; dramaturgy; Social Sciences;

    Sammanfattning : Byggandet av en organisation som externt uppfattas som trovärdig och legitim är av stor vikt för att långsiktigt värna om organisationens överlevnad. Detta görs exempelvis genom att kommunicera om organisationens hållbarhetsprestationer och visioner, och utgör grunden för hur organisationen följaktligen uppfattas av sina intressenter. LÄS MER

  4. 3. Tre styrprinciper i balans? : Första linjens chefer om de organisatoriska förutsättningarna för en tillitsbaserad styrning och ledning inom hemtjänsten i Norrköpings kommun

    Master-uppsats, Linköpings universitet/Statsvetenskap

    Författare :Martin Johansson Oberle; [2022]
    Nyckelord :Public administration; Path dependence; first-line managers; organizational prerequisites; home care; Norrköping; trust-based governance and management; market; bureaucracy; trust; Offentlig förvaltning; spårbundenhet; första linjens chefer; organisatoriska förutsättningar; hemtjänst; Norrköping; tillitsbaserad styrning och ledning; marknad; byråkrati; tillit;

    Sammanfattning : This thesis examines first-line managers' perceptions about their organizational prerequisites for trust-based governance and management through a case study within the municipality of Norrköping, focusing on the public home care organization. A qualitative research design was used in the thesis based on first-line managers perceptions of the organizational prerequisites for an ideal trust-based governance and management. LÄS MER

  5. 4. Talk is Cheap: The Adverse Effects of Gender Diversity Branding

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Emmy Englund; Klara Johnsson; [2022]
    Nyckelord :gender diversity; organizational impression management; diversity branding; behavioral integrity; organizational attractiveness;

    Sammanfattning : To attract talent and become the employer of choice, organizations often portray themselves as committed to gender diversity. As many companies are still male-dominated in top positions however, such diversity branding often results in a misalignment between the intended diversity image and the reality within the organization. LÄS MER

  7. 5. One dashboard does not fit all : Promoting User Engagement through Dashboard Design in an Energy Monitoring Platform

    Master-uppsats, KTH/Ergonomi

    Författare :Erika Vedin; [2022]
    Nyckelord :Engagement; Energy monitoring; Dashboard; Organizational dashboard; UX; DDDP;

    Sammanfattning : Abstract A dashboard can be described as a compact first impression of a digital product or service. In any organization, a well-designed and user-centered dashboard can be a powerful tool to engage users in the organization’s processes and goals. In this study, a dashboard of an energy monitoring platform has been examined. LÄS MER