Sökning: "Organizational Storytelling"

Visar resultat 1 - 5 av 34 uppsatser innehållade orden Organizational Storytelling.

  1. 1. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Alexia Helena Röper; [2023]
    Nyckelord :sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

    Sammanfattning : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. LÄS MER

  3. 2. Digital Organizational Storytelling and Users: Case Study on the Perceived Role of Users in the Storytelling of the Digital Organization Kurzgesagt

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Pedro Alejandro Velazquez Bañuelos; [2023]
    Nyckelord :Digital Organizational Storytelling; Network Protocols; Digital Organizations; Narratives; Antenarratives; YouTube; Case Study.;

    Sammanfattning : Aim – The thesis aims to advance the knowledge on the potential that user perceptions have in adopting a role in the digital organizational storytelling of a digital organization, and the impact of network protocols (the communicative codes, conventions, and language used in the digital world) in this process. Approach – The approach combines antenarrative and narrative analysis to understand the meaning, depth, and implications of user perceptions in the digital organizational storytelling practices. LÄS MER

  4. 3. Relationen mellan ledarskap och organisationskultur i krishantering: En empirisk studie av Crisis Response Leadership Matrix

    Kandidat-uppsats, Högskolan i Gävle/Företagsekonomi

    Författare :David Agius; Andreas Jansson; [2022]
    Nyckelord :Crisis; leadership; leadership competencies; crisis management; organizational culture.;

    Sammanfattning : Syfte: Organisationer är beroende av en ledare i krissituationer, men hur behöver ledarskapet anpassas till den rådande organisationskulturen? Tidigare forskning har presenterat en modell Crisis Response Leadership Matrix (CRLM) för att matcha rätt ledare för given organisationskultur. Syftet med denna studie är att genom empiriska observationer utveckla CRLM modellens spektrum. LÄS MER

  5. 4. Agency in Urban Refugee Spaces : Refugee-led efforts and spaces in Kampala

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Johannes Larsson; [2022]
    Nyckelord :Agency; Hannah Arendt; Kampala; Refugee-Led Organizations; Refugee-Led Networks; A Sense of Community; Resilience;

    Sammanfattning : This thesis explores agency in urban refugee spaces and the factors and skills seen to facilitate refugee journeys towards self-reliance in protracted situations. An ethnographic case study was carried out in Kampala, Uganda, where observations and conversations were held with refugee leaders, business owners, and with practitioners at refugee-led organizations. LÄS MER

  7. 5. Grannsamverkan 2.0? : Storytelling, partnerskapande och den fysiska platsens betydelse

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Christian Söderlund; Vladimir Okhnich; [2022]
    Nyckelord :Storytelling; samverkan; partnerskapande; urban governance; city branding;

    Sammanfattning : The purpose of this study is to investigate the storytelling processes taking place in the network here called the Partnership, founded by three actors in Malmö, Sweden. The Partnership has its roots in WorldPride 2021 and aims to work with inclusion. LÄS MER