Sökning: "Orquestación de omnicanal"

Hittade 1 uppsats innehållade orden Orquestación de omnicanal.

  1. 1. Omnichannel management : The art of omnichannel orchestration

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Edward Toscano; Nicholas Sanchez; [2020]
    Nyckelord :OCR; OCR Orchestration; OCR Challenges; Orchestration; Holistic orchestration; Omnichannel; Omnichannel retailing; and Omnichannel orchestration; Omnicanal; Orquestación de omnicanal; Manejo de omnicanal; Desafíos de omnicanal; Omnicanal de minoristas; orquestación holística de omnicanal;

    Sammanfattning : Digital advances and consumers' buying behaviors disrupt the retail industry demanding more seamless experiences during their buys. In response, retailers are adopting an omnichannel retailing strategy (OCR), which is the integration of retailers' physical and digital channels. LÄS MER