Sökning: "Oscar Ahlberg"

Hittade 2 uppsatser innehållade orden Oscar Ahlberg.

1. 1. We have an announcement to make - En eventstudie om avvikande avkastning i samband med annonsering av aktieåterköp på den svenska marknaden

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Oscar Mårdh; Noak Ahlberg; Måns Möller; [2022]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

3. 2. Where did they go? : An explorative study on the marketplace absence of elderly consumers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Oscar Ahlberg; [2019]
   Nyckelord :Baudrillard; exclusion; CCT; elderly consumers; consumption; ideology; sign-value;

   Sammanfattning : This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influenced perspective and using Baudrillard critical theory of symbolic exchange and death as a lens of analysis, this thesis will utilize a psycho-social method to explore how and why older consumers find themselves excluded from the market. LÄS MER