Sökning: "Oscar Bauer"
Hittade 4 uppsatser innehållade orden Oscar Bauer.
1. The Law of Small Numbers in Skewed Hiring Distributions: Consequences for Perceived Ethnicity Discrimination
Master-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)Sammanfattning : The law of small numbers bias is a representativeness heuristic that often leads individuals to draw extensive conclusions from small samples while underestimating the generalizability in larger ones. This study investigated whether individuals overestimate perceived discrimination in small employment samples and underestimate it in large ones. LÄS MER
2. Predicting quality in leader-member exchange relations : The role of Impersonal Trust in predicting LMX-quality
Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Sammanfattning : The aim of this study is to test if the impersonal trust sub-constructs serve aspredictors of quality in LMX-relations. By performing structural equation modelingwith empirical data, a model was developed that optimally predicts quality in LMXrelations. LÄS MER
3. Könsbaserade värderingsskillnader i eventuellt sexuellt trakasserande situationer : En enkätbaserad experimentiell variansanalys
Kandidat-uppsats, Linnéuniversitetet/Institutionen för psykologi (PSY)Sammanfattning : This study aimed to investigate gender-based evaluation differences in situations that occasionally can be perceptualized as sexual harassing situations. Hypothesis stated that when women are presented as victims in an eventual sexual harassing situation, participants would rate the event as more serious in comparisons when the victims are men. LÄS MER
4. A New Way of Reaching Customers : An exploration of the differences between mobile and email marketing
Magister-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: Since the mid 1990s the usage of mobile phones has been increasing exponentially (Bauer, Barnes, Reichardt and Neumann 2006) and many firms are aware of the upraising potential with mobile marketing. Thus, the impact of mobile marketing is not yet fully exploited and in need of investigation to fully understand its potential. LÄS MER