Sökning: "Oskar Alktun"

Hittade 2 uppsatser innehållade orden Oskar Alktun.

  1. 1. "The client is always right" - How PR consultants respond to institutional pluralism

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Oskar Alktun; Hanna Svenonius; [2018]
    Nyckelord :institutional logics; institutional pluralism; microfoundations of logics; individual-level responses; public relations consultants;

    Sammanfattning : This thesis advances the fairly nascent literature on how individuals respond to institutional pluralism by studying how Public Relations (PR) consultants relate to their clients. Consultants in general - and PR consultants in particular - act in a unique institutional context, where they must act in consideration of each client's institutional logic, as well as their own. LÄS MER

  2. 2. Make or Buy? - Talangutveckling i svenska elitfotbollsklubbar

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Oskar Alktun; Freddie Jidling; [2016]
    Nyckelord :sport economics; talent management; institutional theory; football; commercialisation;

    Sammanfattning : In the past decades, the footballing industry has experienced a period of commercialisation and professionalization. Huge increases in club revenues, as well as fundamental changes in the rules regarding player transfers, has made the footballing labour market far more flexible than that of the wider labour market. LÄS MER