Sökning: "Oskar Brandberg"
Hittade 1 uppsats innehållade orden Oskar Brandberg.
1. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. LÄS MER
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