Sökning: "Oskar Castillo Ellström"

Hittade 1 uppsats innehållade orden Oskar Castillo Ellström.

1. 1. A Guideline for Conducting Form Analysis of Branded Products : The Development of a Design Guideline Framework for Product-Producing Companies in a Brand Management Context

   Master-uppsats, Linköpings universitet/Maskinkonstruktion

   Författare :Oskar Castillo Ellström; Tomas Andersson; [2019]
   Nyckelord :;

   Sammanfattning : This thesis presents the research and development of a framework for creating design guidelines, aimed towards product-producing companies as a part of a brand extension strategy. The thesis answers two research questions: RQ1: What strategies could be used to analyze visual form and product design as a part of a brand extension strategy for a product-producing company? RQ2: How can an existing visual brand identity be utilized during the product development process and redefined for new product categories? The thesis is divided into a literature review and a case application of the presented theories on a real-world product development process. LÄS MER