Sökning: "Oskar Hoff"

Hittade 4 uppsatser innehållade orden Oskar Hoff.

  1. 1. A Bland New Way To Imitate? A Qualitative Study Exploring the Phenomena of Blands Through Consumers' Perceptions

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Hoff; Hugo Röken; [2022]
    Nyckelord :Blands; bland blueprint; customer-based brand equity; imitation strategy; me-too brands; consumer value creation; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this thesis is to explore the phenomenon of blands – A rise of brands that potentially adhere to a similar blueprint while claiming to be disruptive, unique and extraordinary. Moreover, this thesis aims to create an understanding of how consumers perceive blands as well as well as how value is created. LÄS MER

  3. 2. The beauty of competition - A case about Matas A/S

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Casper Tönning; Chris Johnson; Oskar Hoff; [2022]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. The struggle of staying young: How heritage brands can utilize cobranding as a way to rejuvenate.

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Veronika Lindner; Lovisa Idberg; Oskar Hoff; Guillaume Decombe; [2021]
    Nyckelord :Brand Heritage; Heritage Brands; Rejuvenation; Co-branding; Brand Stewardship; Novelty Brands; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to investigate how co-branding can be utilized by heritage brands to rejuvenate. The aim is to develop the current understanding of how heritage brands engage in co-branding and the motives for rejuvenating the brand. LÄS MER

  5. 4. Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Oskar Hoff; Christian Sahlgren; John Åslund; [2019]
    Nyckelord :Business and Economics;

    Sammanfattning : .... LÄS MER