Sökning: "Oskar Wirfelt"

Hittade 1 uppsats innehållade orden Oskar Wirfelt.

1. 1. Ursprungsmärkt : En studie om konsumenters betalningsvilja för ursprungsmärkta livsmedelsvaror

   Kandidat-uppsats, Akademin för utbildning och ekonomi

   Författare :Annie Larsson; Oskar Wirfelt; [2014]
   Nyckelord :;

   Sammanfattning : This bachelor thesis argues for consumers' views on origin labeling effect and their willingness to pay for goods with this kind of label. The purpose of this study is to analyze the factors that influence and to measure willingness to pay for a national origin labeled product previously only competeing with a less expensive conventional product, when a further regional product is introduced in the purchasing decisions of consumers. LÄS MER