Sökning: "Ossian Kjellström"

Hittade 1 uppsats innehållade orden Ossian Kjellström.

  1. 1. Tall, blond, beautiful Oatly : en studie av varumärket Oatlys konstruerade kommunikativa identitet

    Kandidat-uppsats, Stockholms universitet/JMK; Stockholms universitet/JMK

    Författare :Ossian Kjellström; Johan Eriksson; [2018]
    Nyckelord :Brand management; Varumärke; kommunikativ identitet; marknadskommunikation; egenskaper; Oatly; semiotik;

    Sammanfattning : Due to increased competition between companies and products, brand communication has emerged as an decisive and competitive aspect of a company’s success. Oatly, the swedish oat-based product producer, utilized, through extensive marketing communications, a increased awareness following their well mediated legal dispute with Swedish milk organization” LRF Svensk Mjölk”. LÄS MER