Sökning: "Others-oriented"
Hittade 1 uppsats innehållade ordet Others-oriented.
1. Individens identitetsskapande genom osynliga märken : En studie om identitetsstimulans för månadsgivare till Amnesty International Sverige
Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudierSammanfattning : This study investigates the relationship between the individual and their monthly donation to the INGO Amnesty International Sweden as a process of identity stimulation. Problematizing how consuming a brand whichdoes not give anything concrete back to the individual communicates through core values in order to strengthen identity. LÄS MER
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