Sökning: "Otto Björkman"

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  1. 1. Corporate Social Responsibility - Att stärka ett varumärke

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Peter Björkman; Otto Froom; [2012]
    Nyckelord :CSR; Varumärken;

    Sammanfattning : This essay has aimed at exploring how different companies work with CSR. We want to highlight their opinions about the topic, what it means for the companies that work with it and how important it is to apply CSR in a business. The reason why we chose this subject is because of the possibilities that come with working with CSR. LÄS MER