Sökning: "Ouf Samar"

Hittade 1 uppsats innehållade orden Ouf Samar.

  1. 1. Brand Building in Born Global Firms : The role of digitalization in brand building in young B2B Born Global companies internationalization

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Johan Kjellstrand; Ouf Samar; [2017]
    Nyckelord :;

    Sammanfattning : Purpose: The purpose of this thesis is to create a deeper understanding of the impact of digitalization on branding and brand building in the internationalization of B2B Born Global SMEs. Design/methodology: The methods used were a mixed qualitative methodology including both interviews and open-ended surveys. LÄS MER