Sökning: "Pär Strandberg"

Hittade 2 uppsatser innehållade orden Pär Strandberg.

  1. 1. It is not you; it is your social media behavior : An explorative research of what influences consumers’ perceptions of a brand within a social media context

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Maya Strinnhed; Lina Hiltunen; [2017]
    Nyckelord :Social media; Content Generation; Trust; Interactions; Influencers; Buzz; Word-of-mouth; Reputation;

    Sammanfattning : Bachelor Thesis in Enterprising and Business Development, School of Business and Economics – Linnaeus University, 2EB01E, Spring Semester 2017.  Authors: Lina Hiltunen and Maya Strinnhed Tutor: Pär Strandberg Examiner: Frederic Bill Title: It is not you; it is your social media behavior - An explorative research of what influences consumers’ perceptions of a brand within a social media context Background: With the emergence of social media the communication landscape has changed and consumers tend to rely on online social information in a larger extent. LÄS MER

  3. 2. Managing user generated content in marketing campaigns : A qualitative research of key features for managing marketing campaigns based on user generated content

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Adam Svensson; Pär Strandberg; [2014]
    Nyckelord :;

    Sammanfattning : The modern media landscape presents an increasingly complex and dynamic assembly of traditional and interactive media proposing many new communicative opportunities for marketers. Contemporary marketing is implied to emphasize a paradigmatic shift from a company centric view into consumer centric view. LÄS MER