Sökning: "PCE Perceived Consumer Effectiveness"

Hittade 4 uppsatser innehållade orden PCE Perceived Consumer Effectiveness.

  1. 1. Consumption of sustainable food products : A study of the Sustainable purchase perception matrix and Sustainable lead consumers; A life cycle assessment of BäR smoothie

    Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

    Författare :Cecilia Melén; Mirea Wolff; [2021]
    Nyckelord :Compromise; Confidence; WTP; PCE; Sustainable lead consumer; Sustainability marketing; Scepticism; Life cycle assessment; LCA; Environmental impact; Global warming; Eutrophication; Primary energy use; Smoothie; Kompromiss; Självförtroende; WTP; PCE; Hållbar marknadsföring; Skepticism; Livscykelanalys; LCA; Miljöpåverkan; Global uppvärmning; Övergödning; Primärenergianvändning; Smoothie;

    Sammanfattning : Part 1 The scientific community has identified an attitude-action gap for demographic and psychographic variables when studying sustainable purchase behaviour. By focusing on what happens during the purchase instead of the purchaser, this cross-sectional study aims to understand sustainable purchase behaviour when consumers purchase sustainable food. LÄS MER

  3. 2. An approach to increase Perceived Consumer Effectiveness : Investigating the effect of Just-World Belief and empowering statements on PCE

    Master-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Julia Binder; Sharanya Akella; [2019]
    Nyckelord :perceived consumer effectiveness; purchase intentions; belief in just-world; empowering statements; ethical consumption; fair-trade; in-store marketing;

    Sammanfattning : Consumers demand for sustainable and ethical products; products that protect the environment as well protect the well-being of workers in every way. Ethical products are a part of sustainability development where companies are obliged to follow guidelines and provide workers with good daily wages and various possibilities to enhance their life. LÄS MER

  4. 3. The Good, the Bad & the Ugly - an exploratory study of impact investors’ perceptions of impact, return and risk.

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Linus Andersson; David Andersson; [2017-06-30]
    Nyckelord :impact investor; consumer behavior; impact investing; ethical investments; SRI; perceived risk; trust; PCE; return; impact;

    Sammanfattning : In consumer research, the decision-making process of ethical investors has foremost been studied in the context of ESG- and SR investments. However, little attention has been paid to the new breed of ethical investments; impact investments. LÄS MER

  5. 4. Perceived consumer effectiveness: The new tool for building attitude and buying intention towards green products?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Cecilia Larsson; Natalia Luczynski; [2012]
    Nyckelord :PCE Perceived Consumer Effectiveness ; Environment; Green advertising; Attitude; Behaviour;

    Sammanfattning : The purpose of this report is to determine the extent to which an individual's Perceived Consumer Effectiveness, PCE, can be altered and if this will in turn affect the individual's brand attitude, advertisement attitude and buying intention. The focus of the theory concerned perceived consumer effectiveness and advertising efficiency. LÄS MER