Sökning: "PLS-Graph"

Hittade 1 uppsats innehållade ordet PLS-Graph.

  1. 1. The Effects of National Culture Values on Consumer Acceptance of E-commerce : The Swedish Case

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Arvid Wahlberg; [2015]
    Nyckelord :E-commerce; National Culture; E-commerce penetration; E-commerce acceptance; Sweden; TAM; Technology Acceptance Model; Hofstede’s dimensions of national culture; Trust; SEM; PLS-Graph;

    Sammanfattning : A large amount of research has been conducted in order to seek explanations that clarify e-commerce acceptance throughout the world; however, there is a gap in the research as to how e-commerce acceptance is attributable to national culture. Two previous studies (Yoon, 2009), (Capece, et al. LÄS MER