Sökning: "PLS-SEM"
Visar resultat 21 - 25 av 43 uppsatser innehållade ordet PLS-SEM.
21. Attityd och beteende bland internetanvändare gällande personliginformationsdelning och personligt riktadeannonser : Hur ser skillnaden ut och vad påverkar detta?
Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : Mängden datainsamling växer snabbt i dagens informationssamhälle. I takt med attwebbinnehavare samlar in allt mer personlig information om internetanvändare, harkontroverser om integritet och negativa attityder uppkommit. LÄS MER
22. The Intention of Consumers to Engage in Digital Food Sharing Platforms : An Analysis and Investigation of the Behavioural Intention from a Consumer Perspective by Extending the Theory of Planned Behaviour
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : The sharing economy, which has been receiving significant attention from research due to its unprecedented growth in the recent past, is being seen as a potential driving force to transform and rethink society’s unsustainable approach to consumption. Especially, the concept of food sharing as part of the sharing economy is being considered as essential for a more sustainable world and thus aims at counteracting the unsustainable consumption behaviour of individuals. LÄS MER
23. The Effect of Environmentally-Relevant Personal Values on the Purchase Intention of Second-Hand Clothing: A Quantitative Study
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To study the effect of environmentally-relevant personal values (biospheric, altruistic, egoistic and hedonic) on the purchase intention of second-hand clothing (SHC). Methodology: This research is a quantitative study and follows a deductive research approach. LÄS MER
24. Furniture rental – the new way to consume furniture? : Attitudes and intentions to choose furniture rental as an alternative consumption model
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Fast furniture is a growing trend similar to fast fashion and fast food, implying that manufacturers produce large quantities of inexpensive furniture. At the same time, consumers use the furniture shorter and replace it more frequently. LÄS MER
25. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. LÄS MER