Sökning: "PR Event"

Visar resultat 1 - 5 av 15 uppsatser innehållade orden PR Event.

  1. 1. CALVING   MONITORING  WITH VISION CAMERA SYSTEM USING DEEP LEARNING ALGORITHMS

    Master-uppsats, Uppsala universitet/Institutionen för informationsteknologi

    Författare :Praveen Swamy; [2021]
    Nyckelord :;

    Sammanfattning : The calving processIn dairy cattleIs a crldcal sltJJatlon for thedairy farmers economlcally and for the cows In their production cycle [1].The failurein assist ngthe cow bythe personnel when needed can cause sevel"S illnass to bodi mother cow and calf. LÄS MER

  3. 2. Två versioner av en händelse : En fallstudie om marknadskommunikation och förhållandet mellan nyhetsmedia och PR-utövare

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Ellinor Christensson; Emilia Markert; [2019]
    Nyckelord :Marketing communication; public relations; mass media; news management; newsworthiness.; Marknadskommunikation; public relations; massmedia; news management; nyhetsvärdering.;

    Sammanfattning : År 2017 publicerades en artikel av svensk massmedia i samband med metoo- rörelsen. Artikeln rörde sexuella övergrepp av en känd profil med mycket makt inom svensk finkultur. Mannen hade nära samband med den välkända institutionen Svenska Akademien. Redan 1997 uppmärksammades anklagelserna gentemot mannen av kvällstidningen Expressen. LÄS MER

  4. 3. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Elena - Maria Vavilov; [2018]
    Nyckelord :sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Sammanfattning : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. LÄS MER

  5. 4. How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Eline Absillis; [2016]
    Nyckelord :;

    Sammanfattning : Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a new player, Instagram is quickly catching up to Facebook’s success with its native ads. Despite this, there is a scarcity in the amount of academic literature that explores the use of them. LÄS MER

  7. 5. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sara Furberg; [2016]
    Nyckelord :PR; PR events; brand equity; brands; consumers; fashion industry;

    Sammanfattning : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. LÄS MER