Sökning: "PR-practitioners"

Visar resultat 1 - 5 av 13 uppsatser innehållade ordet PR-practitioners.

  1. 1. Dålig PR är bra PR. En kvalitativ intervjustudie om trovärdighet och förtroende för Public Relations

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Michaela Matsson Amneteg; [2023-11-17]
    Nyckelord :Public Relations; PR; trovärdighet; förtroende;

    Sammanfattning : Executive summary PR, short for public relations, has become a word associated with manipulation, propaganda and often characterized by low trust and low credibility according to research. Associating PR with lies or tricks is perceived to be a pattern, simultaneously PR practitioners are portrayed in popular culture as glamorous and social individuals. LÄS MER

  3. 2. Defining Success: The PR Measurement Maze

    Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Ellen Thorell; Clara Bergström; [2023]
    Nyckelord :Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

    Sammanfattning : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. LÄS MER

  4. 3. The Cancelling of Margaux Dietz : How Public Relations Practitioners Reflects on the Intersection of Influencer Marketing and Cancel Culture in Sweden

    Master-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Ellinor Ljung; [2023]
    Nyckelord :Cancel culture; Image Repair Theory; influencer marketing; Margaux Dietz; public relations;

    Sammanfattning : This thesis aims to investigate Swedish PR practitioners’ assessments of and proposed response strategies to the cancellation case of Swedish social media influencer Margaux Dietz. Multiple organisations cancelled their collaborations with Dietz in November 2022 following a criticized video scandal. LÄS MER

  5. 4. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania

    Magister-uppsats, Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Författare :Elena - Maria Vavilov; [2018]
    Nyckelord :sport communication; strategic communication; Public Relations Intelligence; marathon; distance running; Romania; Facebook; comunicare sportivă; comunicare strategică; Inteligența Relațiilor Publice; maraton; alergare pe distanță lungă; România; Facebook;

    Sammanfattning : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. LÄS MER

  7. 5. Are You New(s) Here? - Media Relations in a Startup Context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :André Malmaeus; Marielle Nyberg; [2018]
    Nyckelord :Startups; Media Relations; Media Coverage; News Production;

    Sammanfattning : The purpose of this study is to explore how startup organizations use media relations to influence their coverage in news media. Although a vast body of research has unveiled how large organizations and professional PR practitioners engage in such efforts, media relations practices in the context of startups is largely unknown. LÄS MER