Sökning: "PRCB"

Hittade 1 uppsats innehållade ordet PRCB.

  1. 1. The unexplored power of buzz in the video game industry

    Magister-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Oskar Hammarsten; Sofie Hägerbrand; [2020]
    Nyckelord :Buzz; hype; anticipation; marketing; video game; customer-based brand equity; CBBE; pre-release consumer buzz; PRCB; expectations;

    Sammanfattning : Background: The global video game industry is today bigger than both the film- and music industry and is subject to a lot of competition. Companies are always looking for alternative ways to reach consumers and buzz is identified as a crucial success factor by many scholars. LÄS MER