Sökning: "PROMOTION MIX"

Visar resultat 1 - 5 av 80 uppsatser innehållade orden PROMOTION MIX.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. Storvreta IBK:s arbete med marknadsföringsmixen : En kvalitativ undersökning om hur Storvreta IBK arbetar med marknadsföringsmixen för att skapa ett attraktivt evenemang

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Klara Wennerholm; [2023]
    Nyckelord :marketing mix; sports; sports club; floorball; Storvreta IBK; marknadsföringsmixen; sport; idrottsklubb; innebandy; Storvreta IBK;

    Sammanfattning : Innebandyklubben Storvreta IBK leder publikligan i Svenska Superligan och har länge haft höga publiksiffror. Detta bevisar att Storvreta IBK har ett attraktivt evenemang att erbjuda och andra klubbar har tagit inspiration från dem kring upplägg och liknande. LÄS MER

  4. 3. Artificial Intelligence and Journalism : A Multimodal Critical Discourse Analysis of the Instagram page @brut_ia

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Pauline Zaragoza; [2023]
    Nyckelord :Artificial Intelligence; Journalism; Discourse; Production; Instagram;

    Sammanfattning : The rise of digital journalism on social media platforms is increasingly becoming a major source of information, notably for young audiences. However, the development of AI technologies is posing questions on the accountability and veracity of the digital content produced but also on the discourses conveyed. LÄS MER

  5. 4. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Nyckelord :Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Sammanfattning : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. LÄS MER

  7. 5. Mandatory Human Rights Due Diligence: A study on sources of international business and human rights law, and stakeholder engagement in the context of the EU’s sustainability due diligence directive

    Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Författare :Aram Shokor Qasim; [2023]
    Nyckelord :public international law; law; soft law; hard law; CSDDD; sustainability; Law and Political Science;

    Sammanfattning : The European Council’s proposal for a corporate sustainability due diligence directive (the “Proposal”) aims to introduce obligations and respon-sibilities for some companies (“Company/Companies”) related to sustainability matters. Part of the reasons for the Proposal was the emergence of global value chains, which are prone to contain human rights violations. LÄS MER