Sökning: "PWYW"

Hittade 4 uppsatser innehållade ordet PWYW.

  1. 1. Pay-What-You-Want : Konsumentens attraktion till prisstrategin

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Axel Fagerlund; Annica Huda; [2016]
    Nyckelord :Pay-What-You-Want PWYW ; attraction; price consciousness; fairness; risk consciousness; curiosity; Pay-What-You-Want PWYW ; attraktion; priskänslighet; rättvisa; riskkänslighet; nyfikenhet;

    Sammanfattning : Syfte: Pay-What-You-Want (PWYW) är en kundstyrd prissättningsstrategi, där kunden bestämmer priset. Tidigare forskning visar att antalet kunder ökar vid tillämpning av prisstrategin. LÄS MER

  3. 2. Pay For It and Love It More: A comparative study in marketing psychology between the two campaign methods Pay What You Want and Free

    Kandidat-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :Erica Jostrup; Emina Salic; [2015]
    Nyckelord :Cognitive Dissonance; Self-image; Homo Economicus; Free; Pay What You Want; Attitude; Marketing Psychology; Campaign method; SC-IAT; Social Sciences;

    Sammanfattning : This thesis examines whether the marketing procedure Pay What You Want (PWYW) has a stronger positive influence on a consumer’s attitude towards a product in relation to free product trials (FREE). This was studied on students of Lund University with the tool SC-IAT. LÄS MER

  4. 3. Why Would You Pay? An Exploratory Study in Pay-What-You-Want Pricing

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sarah Ammermann; Katharina Veit; [2013]
    Nyckelord :Pay-What-You-What; PWYW; Consumer Culture Theory; CCT; Digital Revolution; Generation Y; Motivation Theory; Identity Construction; Business and Economics;

    Sammanfattning : .... LÄS MER

  5. 4. Paddan blir prins - när fast pris inte finns. En studie om prismodellen Pay-What-You-Want applicerad på en ny produkt.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Hannes Andersson; Jessica Malmquist Falk; [2010]
    Nyckelord :Participative Pricing; Brand Associations; PWYW; iPad; Newspapers;

    Sammanfattning : The purpose of this thesis is to investigate the two new phenomena; the pricing model Pay-What-You-Want (PWYW) and the launch of daily newspapers in the iPad. A quantitative study was conducted in order to examine what would happen if the PWYW-model where to be used by a daily newspaper for its iPad product, and what this would signal to consumers about the brand in terms of brand association and brand attitude. LÄS MER