Sökning: "Packaging Free"

Visar resultat 1 - 5 av 56 uppsatser innehållade orden Packaging Free.

1. 1. Do first impressions matter? How product packaging and warning messages influence young adults' conceptions and intentions to use nicotine pouches

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ella Renaudin; Penny Taka; [2023]
   Nyckelord :Health warnings; Plain packaging; Framing; Prospect theory; Nudging;

   Sammanfattning : Tobacco-free nicotine pouches have become increasingly popular in Sweden, especially among young adults. This thesis examines how packaging and warning messages could influence young adults' conceptions and intentions to use nicotine pouches. LÄS MER

3. 2. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

4. 3. Unwrapping Brand Activism

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Denise Vork; Bruno Dewever; [2023]
   Nyckelord :Brand Activism; Packaging; Consumer Engagement; Consumer Perceptions; Socio-political Issues; Consumer Resistance; Business and Economics;

   Sammanfattning : This research used a qualitative approach, more specifically, netnography based on two cases. The two empirical cases on the use of brand activism on packaging that have been selected for this study are: (1) Walmart’s introduction of a ‘Celebration Edition’ Ice Cream for Juneteenth, and (2) Skittle’s introduction of a rainbow- free packaging to support the LGBTQ+ community. LÄS MER

5. 4. The Effect of Introducing a Curbside Recycling System on the Recycling Behavior of Households

   Master-uppsats, Uppsala universitet/Nationalekonomiska institutionen

   Författare :Jenny Särnholm; [2022]
   Nyckelord :curbside recycling; recycling behavior; circular economy; waste management; Sweden; Callaway and Sant Anna;

   Sammanfattning : This research investigates whether the implementation of a curbside recycling system has an effect on the behavior of households with regard to the recycling of packaging material in Sweden. Previous research presented in the literature points out that the decision to engage in recycling behavior, rather than free-riding on the contributions of others, is based on the perceived contribution of others. LÄS MER

7. 5. Consumer attitudes towards packaging-free stores in Hungary

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Lilla Virág Erdélyi; [2022]
   Nyckelord :packaging-free stores; sustainable consumption; theory of planned behaviour; zero waste;

   Sammanfattning : Background: In our world of growing consumption and waste generation, shopping at packaging-free stores can be a step towards sustainable consumption and minimizing our environmental impact. Purpose: The aim of this paper is to evaluate the main predictors of Hungarian consumers’ intention to shop at packaging-free stores using a TBP approach. LÄS MER