Sökning: "Palin Wisarutnart"
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1. Escaping the free zone - What makes users pay for freemium online content?
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Purpose: Ensuring long-term revenue by turning free users to premium users and sustaining premium users are main challenges for all freemium service providers. This study investigates factors contributing to purchase intentions of free and paid consumers in the context related to freemium online media content (OMC) services. LÄS MER
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