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1. The Relationship between Brand Identity and Customer Loyalty-A Case of Sony Ericsson
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : With the aim to study how to establish a strong brand, this thesis use Sony Ericsson as an example to find out how did the brand identity influence on the customer loyalty, and then investigate what¡¯s relationship between them. Both quantitative and qualitative methods were used to support research. LÄS MER
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