Sökning: "Pan Pan Qi"

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  1. 1. The Relationship between Brand Identity and Customer Loyalty-A Case of Sony Ericsson

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fan Di; Pan Pan Qi; Chao Huang; [2009]
    Nyckelord :Brand identity; Brand Image; Satisfaction; Customer Loyalty; Sony Ericsson; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : With the aim to study how to establish a strong brand, this thesis use Sony Ericsson as an example to find out how did the brand identity influence on the customer loyalty, and then investigate what¡¯s relationship between them. Both quantitative and qualitative methods were used to support research. LÄS MER