Sökning: "Pantea Vazvan"

Hittade 1 uppsats innehållade orden Pantea Vazvan.

  1. 1. Balancing Transactions and Relationships : Insights from customer interactions in PR and advertising

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Karin Landström; Pantea Vazvan; [2015]
    Nyckelord :transaction; relationship; PR; advertising; oscillation;

    Sammanfattning : Departing from a theoretical problem, reinforced by a practical dilemma, this study set out to explore the dialectics between the transactional and relationship perspective that PR and advertising marketers must handle in their customer relations. Formulating the study from established transaction and relationship marketing theories and using qualitative interviews with PR and advertising practitioners, we have explored how two contradicting perspectives surface in the customer interactions. LÄS MER