Sökning: "Parasocial relation"

Visar resultat 6 - 10 av 34 uppsatser innehållade orden Parasocial relation.

  1. 6. "Tänk så mycket hopp du kan ge till människor som känner som du" : En netnografisk text- och bildanalys om kvinnliga gemenskaper på Instagram och YouTube

    Magister-uppsats, Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Författare :Moa Högstedt; [2023]
    Nyckelord :Virtual Communities; Parasocial Relationships; Influencers; Doing Gender; Instagram; YouTube; Virtuella Gemenskaper; Parasociala Relationer; Influencers; Att göra kön; Instagram; YouTube;

    Sammanfattning : This study explores the functions and effects of virtual communities on Instagram and YouTube and discusses the communication process between Swedish female social media influencers and their followers. With a qualitative research design, where I analysed both the textual and visual posts on Instagram and YouTube, I found that the virtual communities can function as a place where people find like-minded people and where they can affirm their own self imagine and experiences, specifically in relation to questions regarding LGBTQIA+ and body positivity. LÄS MER

  3. 7. Spegel spegel på väggen där : En kvalitativ undersökning kring unga vuxnas attityder till sponsrade skönhetsingrepp via influencers.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :John Johansson; Oscar Johannesson; [2023]
    Nyckelord :Influencer; Cosmetic surgery; Marketing; Parasocial relation; Gender norms; Audience effect; Influencer; Skönhetsingrepp; Marknadsföring; Parasocial relation; Könsnormer; Publikeffekt;

    Sammanfattning : This report explores the influence of influencer posts featuring paid collaborations for cosmetic surgeries on social media followers. Building upon the investigative SVT documentary "Priset vi betalar" by journalist Frida Söderlund, the documentary delves into the world of influencers and the dynamics behind their accounts. LÄS MER

  4. 8. "You're completely brainwashed" : A qualitative study on toxic masculinity as expressed by a 'men's rights' influencers fanbase

    Magister-uppsats, Umeå universitet/Sociologiska institutionen

    Författare :Ellie Leandersson; [2023]
    Nyckelord :oxic masculinity; parasocial relationships; influencers; Reddit; the Red Pill; the Manosphere;

    Sammanfattning : In this thesis I will use a ‘men’s rights’ influencers fanbase as an example of a new generation of people who values toxic and traditional masculinity. I will do so by doing a critical discourse analysis on 1200 comments from the platform Reddit, using Fairclough's three-dimensional model as inspiration. LÄS MER

  5. 9. INFLUENCERS OCH FÖLJARE - EN ÖMSESIDIG RELATION?

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Elsa Ekström; Evelina Johansson; [2022-08-01]
    Nyckelord :Influencer marketing; influencer; followers; trust; social media;

    Sammanfattning : Social media is now part of our everyday life. Most people are either on Facebook, Instagram, Twitter, YouTube etc - or all of them. These social platforms have developed over time and concepts such as influencers and influencer marketing have occurred. LÄS MER

  7. 10. Skapa trovärdighet online

    Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

    Författare :Mikael Tröhler; [2022]
    Nyckelord :Trovärdighet; Influencer; Kritisk diskursanalys; Norman Fairclough; Dramaturgi; Parasocial relation; Law and Political Science;

    Sammanfattning : This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. LÄS MER