Sökning: "Parasocial relationship"

Visar resultat 1 - 5 av 37 uppsatser innehållade orden Parasocial relationship.

1. 1. Exploring Parasocial Relationships Formed in Isolation

   Magister-uppsats, Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

   Författare :Gabriela Kamenova; [2024]
   Nyckelord :Parasocial interaction; parasocial relationship; isolation; Covid-19; Coronavirus; loneliness; parasocial breakup; parasocial romance; parasocial monetization; attachment theory; parasocial attachment; Bulgaria;

   Sammanfattning : A few years ago Covid-19 locked people down at their homes, effectively limiting their social connections and pushing the communicative outlet of the online realm in the forefront. If one wanted to socialize or seek entertainment, there was almost no other choice but to do so via turning to popular or social media. LÄS MER

3. 2. Parasociala relationer och k-pop : En innehållsanalys av parasociala relationer i kommentarerna på kvinnliga respektive manliga k-popgruppers YouTube vloggar ur ett feministiskt perspektiv

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Emil Høgsnes; Alexandra Popova; [2024]
   Nyckelord :Parasocial relationship; k-pop; sociala medier; kommentarsfält; könsskillnader;

   Sammanfattning : This essay examines the presence of parasocial relationships in the comments of one k-pop girl group’s and one k-pop boy group’s vlog series on YouTube with the intent to compare and examine if the way parasocial relationships are expressed differentiates if the artist in question is a man or a woman. By the study of the two comment sections this essay intends to contribute with insights about the phenomenon of parasocial relationships from a feminist perspective. LÄS MER

4. 3. "That’s what abusers do, not victims" : En kvalitativ innehållsanalys av Johnny Depps fans kriskommunikation på sociala medier under rättegången Depp vs Heard.

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Emelie Falk; Anna Olsson; [2024]
   Nyckelord :Johnny Depp; Amber Heard; postfeminism; image repair theory; parasocial relationships; victim; perpetrator; violence; abuse; #MeToo  ; Johnny Depp; Amber Heard; postfeminism; image repair theory; parasociala relationer; offer; förövare; våld; övergrepp; #MeToo;

   Sammanfattning : In the aftermath of #MeToo, Amber Heard chose to share her experiences of sexual abuse and violence in the relationship with Johnny Depp in an article. Depp denied the allegations and claimed that the accusations were fabricated and therefore chose to sue Heard for defamation. LÄS MER

5. 4. ”Måste påminna mig om attjag inte känner dem i verkligheten” : En studie om svenska k-popfans parasociala vanor

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Jian Cedi Agustin Sarmiento; Saga Fjordevik; [2024]
   Nyckelord :parasocial interaction; parasocial relationship; gender; stereotypes; k-pop; sweden;

   Sammanfattning : This quantitative study aims to understand the parasocial interaction (PSI) and parasocial relationship (PSR) between Swedish k-pop (korean popular music) fans and k-pop idols. The study also aims to understand how gender and stereotypes affect the way parasocial relationships are formed and upheld. LÄS MER

7. 5. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Hannes Swärd Brattström; Amer Habul; [2023]
   Nyckelord :E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

   Sammanfattning : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. LÄS MER