Sökning: "Pareto NBD"

Hittade 2 uppsatser innehållade orden Pareto NBD.

  1. 1. Customer Lifetime Value Prediction Using Statistical Modeling: Predicting Online Payments in an Industry Setting

    Master-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Alina SUSOYKINA; [2018]
    Nyckelord :customer lifetime value; statistical modeling; machine learning; customer relationship management; Pareto NBD; kundens livstidsvärde; statistisk modellering; maskininlärning; hantering av kundrelationer; Pareto NBD;

    Sammanfattning : Customer lifetime value (CLV) provides a measure of customer revenue contribution. It allows to justify marketing campaigns, overall budgeting, and strategy planning. CLV is an estimated cash flow attributed to the entire relationship with customers in the future. LÄS MER

  3. 2. Predicting Customer Lifetime Value : Understanding its accuracy and drivers from a frequent flyer program perspective

    Uppsats för yrkesexamina på avancerad nivå, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Författare :Kevin Do Ruibin; Tobias Vintilescu Borglöv; [2018]
    Nyckelord :;

    Sammanfattning : Each individual customer relationship represents a valuable asset to the firm. Loyalty programs serve as one of the key activities in managing these relationships and the well-developed frequent flyer programs in the airline industry is a prime example of this. LÄS MER