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  1. 1. Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Artem Syniuk; [2021]
    Nyckelord :Sustainable marketing; fashion; apparel industry; semiotics; documentary video; Patagonia inc.;

    Sammanfattning : Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. LÄS MER