Sökning: "Patcharapan Pankaew"

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  1. 1. Consumer Buying Behaviour in a Green Supply Chain Management Context : A Study in the Dutch Electronics Industry

    Master-uppsats, Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management; Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management

    Författare :Martijn Tobé; Patcharapan Pankaew; [2010]
    Nyckelord :green supply chain management; consumer buying behavior; electronics industry; The Netherlands;

    Sammanfattning : Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. LÄS MER