Sökning: "Patric Jakobsson"

Hittade 2 uppsatser innehållade orden Patric Jakobsson.

1. 1. An Uphill Struggle - Employer Branding in Controversial Companies

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Erik Hastén; Patric Jakobsson; [2014]
   Nyckelord :employer branding; controversial industries; consumer branding; recruitment;

   Sammanfattning : This thesis aims to examine how companies in controversial industries conduct employer branding and the way this is affected by factors such as their products and general reputation, the research question is: How Do Companies With a Negatively Associated Consumer Brand attract Talent and Maintain the Employer Brand? The central structure of the thesis means to illustrate the relationship between different aspects that contribute to a company's public image. The study is limited to companies present on the Swedish market. LÄS MER

3. 2. Casha in - En studie av nyblivna entreprenörers inställning till exit

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Patric Jakobsson; Otto Skondras; [2012]
   Nyckelord :Entrepreneurship; Exit; Exit intentions; Equity ownership; Entrepreneurial motivation;

   Sammanfattning : Entrepreneurship is a subject of growing attention, especially within public policy, media and research. Many studies have been done, but the subject of entrepreneurial exit has to a large extent been ignored. LÄS MER