Sökning: "Patricia Agudelo"
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1. The best a brand can be? P&G’s femvertising meeting hegemonic masculinity
Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. LÄS MER
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