Sökning: "Patricia Björkman"

Hittade 2 uppsatser innehållade orden Patricia Björkman.

1. 1. Anamma – En vegansk livsstil : En kvalitativ studie kring Anammas marknadskommunikation

   Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

   Författare :Patricia Björkman; Heléne Andersson; [2020]
   Nyckelord :Anamma; veganism; social media marketing; consumer culture theory; word of mouth; social identity.;

   Sammanfattning : This study aimed to examine how a company like Anamma creates a platform where people can connect and inspire others to buy vegan food and what strategies they use to do so. The empirical material consisted of eight posts on Instagram made by the Swedish vegan company Anamma. LÄS MER

3. 2. Retail Experience Marketing : A study on customer perceptions of successful in-store experience marketing within retailing

   Kandidat-uppsats,

   Författare :Michaela Tengström; Hanna Björkman; Patricia Egardsson; [2015]
   Nyckelord :Experience Marketing; Retailing; Brick and Mortar; Customer Perceptions; Important Factors in Creating Successful Experiences;

   Sammanfattning : It has been shown that in today’s society, businesses will need to consider not only selling products or services, but also experiences in order to fulfil customers’ increasing demand for more stimuli in purchase situations. Additionally, brick and mortar retailers will need to respond to the increased use of online sales channels through finding ways of attracting customers to their stores. LÄS MER