Sökning: "Patrik Asper"

Hittade 3 uppsatser innehållade orden Patrik Asper.

  1. 1. Ett besök i den digitala flaggskeppsbutiken. En kvalitativ studie av Totêmes digitala närvaro och kommunikation i deras förmedlande av varumärkesidentitet

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Rebecca Viberg; [2020]
    Nyckelord :Flagship store; brand; brand identity; Instagram; Totême; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to analyze how Instagram as a platform refer to the traditional flagship store regarding the transmit of a fashion house brand identity. More specific will the thesis investigate and analyze the Swedish fashion house Totême’s digital presence and communication in relation to the flagship store on Biblioteksgatan 5 in Stockholm, Sweden. LÄS MER

  3. 2. Formell catwalk eller 2000-talets spektakel? : En studie om förändringen av Chanels modevisningar

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Sofia Canevaro; [2019]
    Nyckelord :Chanel; fashion show; spectacle; value; identity; theatre; market; Cultural Sciences;

    Sammanfattning : This bachelor thesis analyzes how the fashion house Chanel has been through a transformation in the concept of fashion shows, by analyzing six different video recordings of shows between 1994 and 2018. Caroline Evans describes today’s fashion shows as spectacles that no longer have the purpose of marketing for increased sales but rather a need to entertain the audience by theatrical performances. LÄS MER

  4. 3. Integrationen mellan hög- och lågstatus samarbeten: En kvalitativ innehållsanalys av Balenciaga x Crocs och Gosha Rubchinskiy x Burberry — kollaborationerna som sägs vara ojämna enligt Vogue

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Ekaterina Churilova; Amelie Christensson; [2018]
    Nyckelord :Fashion collaboration; Vogue Magazine; Balenciaga; Crocs; Gosha Rubchinskiy; Burberry; Status market; Social media; Cultural Sciences;

    Sammanfattning : This writing assignment is a study about the two fashion collaborations: Balenciaga x Crocs and Gosha Rubchinskiy x Burberry, which were launched during Paris Fashion Week and Goshas SS18-show in Russia, in 2017. These collaborations have been assessed to be created unequally by Vogue Magazine, but the question is if they really are. LÄS MER