Sökning: "Patrik Ericson"

Hittade 1 uppsats innehållade orden Patrik Ericson.

  1. 1. I Have a Dream...: En studie om ideologiföring

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Patrik Ericson; Jonathan Lewensohn; [2006]
    Nyckelord :corporate ideology;

    Sammanfattning : Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. LÄS MER