Sökning: "Patrik Ronström"
Hittade 2 uppsatser innehållade orden Patrik Ronström.
1. Riskkapital : Roller, Involvering och Värdeskapande
Magister-uppsats, Företagsekonomi; Filosofiska fakultetenSammanfattning : In order to drive innovation and growth in a nation is it important to have innovative companies. Many of those innovative companies are smaller companies, which are in need of capital injections for expansion of its operations or to be able to produce a commercial product. LÄS MER
2. Reklamens värde: En kompletterande syn på advertising- och brand equity.
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not “good” advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. LÄS MER