Sökning: "Patrik Söderstjerna"

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  1. 1. Opion leaders and word-of-mouth - A Case Study of Masai Barefoot Technology

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olof Molander Hjorth; Fredrik Söderstjerna; Patrik Lerud; [2007]
    Nyckelord :Marketing; Word of mouth; Opinion leader; Influentials; Masai Barefoot Technology MBT ; Management of enterprises; Företagsledning; management; Business and Economics;

    Sammanfattning : This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. LÄS MER