Sökning: "Patrik Zackrisson"

Hittade 1 uppsats innehållade orden Patrik Zackrisson.

  1. 1. Changing the Game :  a Pre-Study to Marketing Planning in a Local Squash Club; MBA-thesis in marketing

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Patrik Zackrisson; [2010]
    Nyckelord :Marketing Plan; SWOT; Competitive Advantage; MIO Matrix Model; Online-Questionnaire; Marketing Strategies; Marketing Planning Process;

    Sammanfattning : Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. LÄS MER