Sökning: "Paul Meijer"

Hittade 1 uppsats innehållade orden Paul Meijer.

1. 1. Så(s) mycket bättre! : - En studie av varumärkeslojalitet för Lohmanders

   Kandidat-uppsats, Akademin för ekonomi, samhälle och teknik

   Författare :Julia Åberg; Sara Meijer; [2013]
   Nyckelord :Varumärkeslojalitet;

   Sammanfattning : Abstract -                     Much better sauce! - A study of brand loyalty for Lohmanders   Date:                             5th June 2013 Level:                           Bachelor thesis in marketing, 15 ECTS Institution:                   School of Economy, Society and Technology, EST                                       Mälardalen University Authors:                       Sara Meijer                               Julia Åberg                                       20th February 1990                   26th April 1990 Title:                             Much better sauce! – A study of brand loyalty for Lohmanders Tutor:                           Finn Wiedersheim-Paul Keywords:                   Brand, loyalty, consumer behavior Research questions:    Which significance has the brand for the consumer when buying fresh sauce?                                       How loyal are the consumers to the brand Lohmanders?                                       How does brand loyalty arise among Lohmanders customers? Purpose:                            The purpose with this thesis is to research consumer’s brand loyalty to fresh sauce and to analyze how brand loyalty arises regarding the brand Lohmanders. Method:                       The theoretical framework used in the study is based on theories of consumer behavior, brands and loyalty. LÄS MER