Sökning: "Paul Nguyen"

Hittade 4 uppsatser innehållade orden Paul Nguyen.

  1. 1. Product Placement In Games : A quantitative study of how product placement in games affect on consumers' attitude towardthe brand.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Chang Zhiyu; Paul Nguyen; Erik Manestam; [2019]
    Nyckelord :Product Placement; Script Placement; Screen Placement; Plot Placement; Consumer Attitude; Brand.;

    Sammanfattning : The purpose of this research paper was to explain how product placement in games influences the consumer’s attitude towards the brand. The aims during this work with the purpose in mind were to utilize quantitative methods in the pursuit of fulfilling the objective of answering how certain placement strategies can affect individual consumer’s attitudes. LÄS MER

  3. 2. Fostering a Culture of Sustainabilty in Municipalities through Effective Training

    Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för ingenjörsvetenskap

    Författare :Jean-Paul Baron-Bonarjee; Rifat Abed Elal; Quynh Van Nguyen; [2013]
    Nyckelord :Eco-Municipalities; Sustainability Training; Systems Thinking; Strategic Sustainable Development; Community Engagement; Leverage Points;

    Sammanfattning : Human society as a whole has a reached a tipping point in its relationship with the socio-ecological systems upon which it depends. All sectors of society need to be involved in addressing this crucial challenge through a raised awareness of the issues and pro-active solutions to it. LÄS MER

  4. 3. En regulativ reforms vandring mellan olika kontexter : -Revisionskommittéer på

    Magister-uppsats, Ekonomihögskolan, EHV

    Författare :Martina Petersson; Paul Eriksson; Tina Nguyen; [2008]
    Nyckelord :Corporate governance; skandinavisk institutionell teori; översättningsteori och revisionskommitté;

    Sammanfattning : Titel: En regulativ reforms vandring mellan olika kontexter: revisionskommittéer på ”resande fot”. Bakgrund: Allt fler länder väljer att implementera olika regulativa reformer inom corporate governance från andra länder, oftast från de anglosaxiska. En regulativ reform kan vara en riktlinje, en bestämmelse eller förordning. LÄS MER

  5. 4. Corporate Treasury Outsourcing – A Function Best Left to the Experts? An Analysis of Corporate Treasuries in Sweden

    D-uppsats, Göteborgs universitet/Graduate Business School

    Författare :Paul Black; Vien Nguyen; [2006]
    Nyckelord :Risk Management; Core Competencies; Outsourcing; Outsourced Treasury Services; Third-Party-Provider; Centralisation; Organisational Change;

    Sammanfattning : As corporations attempt to streamline their operations to keep pace with a competitive global market place, the range of activities that are seen to be part of the core competencies is becoming narrower. Corporations are beginning to outsource activities that are closer and closer to their core competencies and the treasury department is one of these. LÄS MER