Sökning: "Paula Birnbaum Guillet De Monthoux"

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  1. 1. Between mission and market : the creation of fundraising propositions

    Magister-uppsats, Avdelningen för Företagsekonomi

    Författare :Paula Birnbaum Guillet de Monthoux; [2009]
    Nyckelord :Marketing; Organisation; Non-profit Organisations; Fundraising;

    Sammanfattning : The voluntary sector is growing in importance; in fundraising turnover, number of players and marketing professionalism. This study explores the process by which the fundraising organisations define and develop their propositions to the market. LÄS MER