Sökning: "Paula Britsman"

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  1. 1. Is It Too Bold to Portray the Old?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Elin Lindström; Paula Britsman; [2020]
    Nyckelord :Advertising effects; Age stereotypes; Generation Y; Generation Z; Signaling theory;

    Sammanfattning : A recent stream of research has investigated the use of non-stereotypical portrayals in advertising and their effects. However, an area that has not gained much research attention is that of age stereotypes. LÄS MER