Sökning: "Paula Bruneheim"

Hittade 1 uppsats innehållade orden Paula Bruneheim.

  1. 1. Content marketing - Implementeringen av den moderna säljtratten och relaterad strategi

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Lovisa Jacobsson; Paula Bruneheim; [2015]
    Nyckelord :Content marketing strategy; Marketing automation; Lead generation; Technology implementation; Modern sales funnel;

    Sammanfattning : The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. LÄS MER