Sökning: "Paulina Andersson marknadsföring"

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  1. 1. Varumärkesförfalskning - marknadsföring eller snålskjuts?

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Paulina Andersson; Helena Eriksson; Malin Persson; [2012]
    Nyckelord :Luxury; counterfeit items; consumers; influence; brand; Business and Economics;

    Sammanfattning : Title: Counterfeit – marketing or free ride? Seminar date: 12 januari 2012 Course: FEKH95, Degree Project Undergraduate level, Business Administration, Under graduate level, 15 University Credits Pints (UPC) or ECTS-cr) Authors: Paulina Andersson, Helena Eriksson and Malin Persson Advisor: Clara Gustafsson Key words: Luxury, counterfeit items, consumers, influence, brand Purpose: The purpose of this paper is to investigate how the perception of brand image and value of potential customers of luxury products and brands changes negatively, when impacted of counterfeit products. Methodology: A positivism scientific approach has been used. LÄS MER