Sökning: "Paulina Dukovska"
Hittade 1 uppsats innehållade orden Paulina Dukovska.
1. Icke-stereotyp - Stereotyp: Effekterna av Inkonsistent Användande av Femvertising i Marknadskommunikation på Produktutvärdering och Relation till Detaljisten
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Fashion retailers have started using femvertising (female empowerment advertising) inconsistently in their communication by showing non-stereotypical models in their communication and stereotypical models on the product pictures for the same product. Since it is a new phenomenon little is known about its consequences, hence investigating its effects in further research is necessary. LÄS MER
Resultatsidor:
1