Sökning: "Paulina Selling"

Hittade 1 uppsats innehållade orden Paulina Selling.

1. 1. Prissättning av begagnade varor - En fallstudie om centralisering och decentralisering på den svenska bilmarknaden

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Paulina Lindskoug; Henric Klasson; Johan Svensson; [2012]
   Nyckelord :decentralization; centralization; pricing; cars; information asymmetry; Business and Economics;

   Sammanfattning : Abstract Title: Pricing of Used Goods – A Case Study of Decentralization and Centralization in the Swedish Car Dealer Business. Seminar date: June 1, 2012 Course: FEKH95, Degree Project Undergraduate level, Business Administration, 15 University Credits Points (UCP) or ECTS-cr) Authors: Henric Klasson, Paulina Lindskoug, Johan Svensson Advisor: Lars Carlman Key words: decentralization, centralization, pricing, cars, information asymmetry Purpose: The purpose of this thesis is to examine how the apprehension of pricing varies between the perspective of the management and the sales force. LÄS MER