Sökning: "Pauline Ogheden"

Hittade 2 uppsatser innehållade orden Pauline Ogheden.

1. 1. Customer Returns in E-Commerce & Consumer Interaction via Social Media

   Magister-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :PAULINE OGHEDEN; [2010]
   Nyckelord :returns management; ecommerce; consumer interaction; social media;

   Sammanfattning : How can a company decrease their return rates? And can be this conducted by integrating more with the customer via social media? These two main research questions are the core of this Master-Thesis and are related on the mail-order company BON’A PARTE. The focus on the target markets is Denmark, Germany, and Sweden. LÄS MER

3. 2. En jämförelse mellan H&M & Zara´s förmåga att leverera ett snabbt mode : Gentemot kundens uppfattning

   Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

   Författare :Hedvig Larsson; Pauline Ogheden; [2009]
   Nyckelord :fast fashion; purchase strategies; quick response; costumer perspective;

   Sammanfattning : During the last year there has been a globalization of trade. Because of the development ofmore sophisticated information's - and communication technology the boundaries and thephysical distance have been smeared out between company as well as countries. Furthermoreit generates that many companies have restructured to global value chains. LÄS MER