Sökning: "Pauline Ojala"

Hittade 2 uppsatser innehållade orden Pauline Ojala.

  1. 1. Welcome to the Jungle - A multiple extensive case study on the ‘Green Grey Zone’ of sustainability labelling

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Pauline Ojala; Lea Walbrodt; [2019-07-03]
    Nyckelord :Green Grey Zone; sustainability labelling; brand positioning; fast fashion; slow fashion; market segment; competitive environment; financial space;

    Sammanfattning : This article focuses on the ‘Green Grey Zone’ phenomenon in the Swedish fashion industry; In particular the influence of brand positioning within the competitive environment of the fast and slow fashion market segments. We study the plurality and heterogeneity of communication strategies through sustainability labelling and thus contribute to the understanding of consumer confusion regarding the many environmental claims. LÄS MER

  2. 2. Hållbara restaurangkoncept i upplevelseindustrin -En uppsats om konceptrestauranger i Göteborg

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Pauline Ojala; Fredrik Samuelsson; [2017-08-02]
    Nyckelord :;

    Sammanfattning : .... LÄS MER